Pamela Rogan | Spirit of Mentorship

Approaching an empty stage and a live microphone, Pamela Rogan looked out upon a vast audience. Business leaders, government officials, community volunteers and others gaped in wonder as she started rapping, laying down licks so slick it’d make any rapper pick tricks from her spit.

The scene said it all about Rogan’s philosophy in life and in business: Accomplish goals while having fun. “I’ve been asked to do quick raps at all kinds of business events. It’s a unique way to break the ice,” said Rogan, also known by her rap name, P-Roe. “I think fun has really set me apart in a lot of the things I’ve done, and it has drawn attention because we get more engaged clients, committee members and board members.”

Rogan got her start in marketing at the beginning of the digital marketing revolution. She ran her own marketing studio in New York, servicing a small selection of high-profile clients. “It was before social media, back when we had AOL,” she said. “Remember those screeching sounds?”

Endlessly looking for new opportunities to adapt and improve, Rogan purchased a small advertising agency that enabled her business to provide full-service design capabilities. But she wanted more.

Rogan sold her business and moved to Atlanta with her husband, Chris Rogan. She briefly worked as the vice president of marketing for Flex HR Inc., but she wasn’t fulfilled. “I missed having my own business,” she said, “so I talked to the CEO about outsourcing their marketing department because it made more fiscal sense. They agreed.”

Today, she serves as president and CEO of Rogan Marketing and Communications, a digital marketing, design and business consulting firm. She’s proud that her firm has been a pioneer of the modern digital marketing model.

As a young girl, Rogan lived in a neighborhood that, like many others, had a paperboy. She approached the local newspaper, asking for her own route. “They wouldn’t hire me. They said the job was too tough for a girl.”

Defiantly inspired, she rode her bike alongside the paperboy for days, carrying jugs of water strapped to her bike to simulate the extra weight of the newspapers. She walked into City Hall carrying photos of herself on the makeshift paper route.

“I said, ‘Look. I can do this.’” Rogan became the first papergirl in Waterloo, Iowa. Since then, she has been exploring entrepreneurial endeavors and sharing her experiences with friends, clients and mentees.

In 2010, a promotion for Rogan’s husband brought the couple to Orlando. Rogan was able to maintain the relationships with her digital clients across state lines, but she knew the importance of getting involved with her new community.

“I started out at the National Entrepreneur Center and got involved with NAWBO,” she said, referring to the National Association of Women Business Owners. “I became the president of NAWBO for four years, and in that time, started working with ATHENAPowerLink.”

She now serves in leadership positions with several organizations, including: ATHENAPowerLink Orlando and the Go for the Greens Foundation, which help mentor women business owners; the Hispanic Chamber of Commerce of Metro Orlando, which represents Central Florida’s Hispanic community; and the Florida Abolitionist, which fights to end human trafficking.

Through networking, building her business and leaving lasting impressions, Rogan has become sought after in Central Florida by people, businesses, nonprofits and other organizations focused on mentorship.

“Rollins College approached me and asked if I would like to be involved with their mentorship program,” she said. “I was connected with a young woman who’s attending school full time while starting her own franchise. I’m also mentoring a number of other entrepreneurs, because I was once there. Mentorship makes a difference.”

And mentorship works two ways, she said. One of her clients, who is now operating her own successful business in California, has maintained a mutually beneficial friendship with Rogan. “What’s cool,” Rogan said, “is that after so many years, she’s turned around and now helps mentor me.”

Rogan encourages everyone she meets to get involved and get connected with their community and clients, because cultivating long-term, real relationships can make all the difference.

“It’s not about going to events and getting as many business cards as you can get,” she said. “It’s about building connections so you actually have a relationship. It’s not about the quantity, it’s the quality of your relationships that matters.”

About the author

Cherise Czaban

Cherise Czaban

Cherise Czaban is the publisher of i4 Business magazine and the CEO of i4 Business LLC. She formerly served as vice president of business development for SCB Marketing, the previous publishers of i4 Business.

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