Oftentimes, we get so wrapped up in our business and taking care of our clients’ needs, that we neglect taking care of our own personal brand on social networks. Have you been guilty of this? Does your company have killer social media, but your own profiles are incomplete, outdated, or non-existent? Remember, building “Brand YOU” is essential in the digital savvy marketplace of today.
When a potential client, investor, or employee is considering your business, they are not going to just look at the corporate online presence, but they are going to check out the leaders’ online reputations. Here are a few tips you can put to use right away to start building up “Brand YOU” on social media.
1. Create a Sharp, Compelling Headline About Yourself
Most social media sites give you a place to briefly describe yourself to profile visitors. Take this opportunity to highlight those unique characteristics that make you who you are and why you are successful at what you do. If you are having trouble writing this yourself, ask a few friends or business colleagues to describe you in 10 words or less. See what attributes are commonly listed.
Just because it’s a professional headline, doesn’t mean it has to be boring. You can include a personal bit of information that is fun or quirky. That’s what people will remember.
Once you’ve created the headline that defines YOU, be sure to update all of your social media sites with the new statement.
2. Use Pictures to Tell Your Story
Be objective and look through the photos on your social media profiles. Is it showing a well-rounded snapshot of your personal and professional life?
LinkedIn released visual profile features last year. However, there are still so many business leaders not taking advantage of it. Actually show your skills with pictures instead of just telling with text! You’ll want to showcase your work, your company, and images that define who you are within your organization.
3. Educate & Engage with Your Audience
Share information with your friends and connections that they will be interested in reading. Be sure to share your own articles and blogs, too. Blogging is one of the best ways to build your personal brand and position yourself as an expert in your field.
On the other hand, if you are sharing an article by another author, tell your connections why you found it interesting. Don’t just share the article; include your own unique thoughts and take on the subject. Your connections will be more likely to read the article and engage with you on the topic.
4. Be Consistent
Whether it’s a tagline or your headshot, make sure you’re being consistent with “Brand YOU.” You want to make sure that when someone is communicating with you on LinkedIn or Facebook, the profile they see is the person they’ll meet in real life. If you have a new dramatic hair style, have lost or gained weight, or had any procedures done that alter the way you look, be sure to update your image on all profiles.
Branding yourself on social media is just as important as having an up-to-date resume. You never know when someone is looking online at “Brand YOU” for a new opportunity. Make sure the businesswoman you are inside matches the businesswoman you are online.
Christina Brown, founder of Stina Bee Marketing, is daring, dedicated, and driven to bring corporate visions to life through distinctive “beyond the box” marketing and event strategies.