COMPANY: FAIRWINDS Credit Union
TITLE: Senior Vice President of Commercial Services
EDUCATION: University of Central Florida, B.S. in Finance; University of North Florida, MBA; University of Virginia, Graduate School of Retail Bank Management
YEARS IN AREA: 40
YEARS IN INDUSTRY: 34
Jorge Font’s extensive background in the financial industry began before he entered college, where he later graduated with a degree in finance. After a friend left a position with a bank located in Winter Park, Font took the opportunity to step into the vacant role and has remained dedicated to the industry ever since.
This dedication has only strengthened through the years, as Font has worked with a diverse portfolio of clients. “I have the opportunity to meet people in every industry, from technology and construction to professional services,” he said, and to “see those people succeed, both personally and professionally.”
For Font, banking is a platform where his talents for business and helping others come together. As senior vice president of commercial services for FAIRWINDS Credit Union, where he has worked for five years, he is a trusted leader and adviser, developing solutions that help members throughout all stages of their business. Whether working with startups or well-established organizations, Font keeps members’ needs at the heart of every decision.
“What are they looking to do? Is their current plan the best for them? Are there other options to consider? These are the questions I always ask,” he explained. “We have the chance to improve our members’ financial well-being.”
In an ever-changing market and industry, Font praises his team for their experience and ability to evolve along with their members.
“Eighty percent of our team has at least 20 years of experience,” he asserted. “We are proud to be a local institution and there isn’t a day that goes by that we don’t discuss how we can improve the member experience.”
With roots firmly planted in Central Florida, Font believes strongly in his FAIRWINDS crewmembers and the community, explaining that “a good community lends itself to a good banking market.”