COMPANY: Palmer’s Garden and Goods
LOCATION: Orlando, Florida
PHONE NUMBER: (407) 896-5951
Palmer’s Garden and Goods is a full-service retail garden center, selling plants and plant-related items. Our location is relatively small (.7 acres), and we have evolved into somewhat of a “boutique” garden center, with a niche focus on containers and container gardens. We offer several at-home horticultural services, including landscape design, installation and maintenance, and a potting service either in-store or at home. We pride ourselves on providing a superior customer experience and differentiate our business from the big box stores with knowledgeable, friendly employees and a family atmosphere.
Our company was selected by the ATHENAPowerLink program in 2011. This experience helped us immensely. The major benefit we experienced in the program was a transition in the way we thought about our business. The program really stressed working “on” the business instead of “in” the business. They helped us craft an official employee handbook, establish job titles and employee evaluations, create a new mission statement and define our core values, and challenged us to establish both short-term and long-term goals. During the year in the program, our revenues grew 28 percent and have increased an average of 13 percent in the years since graduation.
In 2017, we hope to find a location to house our growing horticultural services operations. We feel this will not only benefit the services division, but free up more of our retail property for additional growth. We are also beginning a repair and facelift of our building, which we hope to start in summer of this year. We are excited about the growth and direction of our company, and the ATHENAPowerLink program gave us the tools and confidence we needed to handle our growing and thriving business.
￼Athena PowerLink guides women business owners in defining and achieving tangible goals to accelerate growth