The Art of Storytelling
“The part of my job that I love most is the opportunity to talk to people in so many different industries who are doing amazing things in Central Florida. I learn something new from every person I talk to.” – Meaghan Branham
Meaghan Branham has always had a flair for telling a compelling story. She was drawn to film, theater and literature as a child and still wraps herself in culture and fine arts as she continues to hone her craft. Today, as the communications manager for i4 Business magazine, she brings other people’s stories to life every day through her writing.
Branham joined the magazine in 2017 under the previous ownership after graduating from the University of Central Florida, and she was asked to stay on when its current leaders took over the publication in mid-2018. Today, she is an essential part of the team led by Publisher Cherise Czaban and Editor-in-Chief Diane Sears. Her job involves not only extensive writing but also project management and sales support — two tasks that require skills in collaboration and persuasion.
“I’ve learned so much about the value of communication and teamwork,” she says. “Everyone on our team is so ready to help and talk through ideas. I think that’s been our strength from the beginning. I’ve also learned a lot about persistence and follow-through.”
Long-term, she says, she will continue to practice the art of storytelling in all of its forms. One of the keys to that is getting out of the day-to-day routine to explore new places and ideas. In recent years, Branham has traveled throughout the Southeast U.S. as well as to Greece, France and Spain.
“Even small road trips with friends just for a change of scenery can get you out of a rut you might not know you’re in,” she says. “I love the beach and try to go as often as possible.”
Branham draws inspiration and creativity from her teammates at i4 Business, her friends and mostly her mother, who retired last year as a deputy sheriff in Brevard County. “My mom is the hardest-working and strongest person I have ever known, so she has always been my biggest role model,” Branham says. “My best friends are all incredibly kind, talented, self-assured women. Just being around them is inspiring.”