A playful spoof on the traditional golf tournament, the Spa Invitational is a day-long, spa-themed event where players visit “holes” throughout the course and enjoy mini-spa services, demonstrations and other wellness workshops. Examples include “Pedi’s in the Penthouse,” “How to apply fake eyelashes,” a perfume bar and “Tea Times.” Designed to attract women who are looking for professional (and fun) opportunities to network and connect, the Spa Invitational has raised over $50,000 to benefit Grace Medical Home and Shepherd’s Hope.
The Spa Invitational was founded by Sherry Magee, VP of communications and public affairs at CNL Financial Group, in an effort to level the playing field for women looking for ways to entertain corporate clients. Magee was frustrated at the lack of opportunities to entertain female clients. “One day, I told our CFO that I was going to take my clients to the spa because I could do as much networking getting a pedicure as they could on the golf course.” His response was, “Well, we have tournaments.” And the idea for the Spa Invitational was born.
With an idea and business plan in hand, Magee consulted mentor and friend Alan Villaverde with the Peabody Orlando, and solicited his help in creating a partnership to launch the event. The Peabody had recently invested millions in the creation of a 20,000 sq. ft. spa. He agreed to help and the first event was held on May 20, 2011.
The only thing better than spending the day at the spa is knowing that you are helping great charities. This year, the proceeds from the Spa Invitational will again benefit Grace Medical Home and Shepherd’s Hope. Both organizations have an unwavering commitment to helping the working poor — the individuals who do not qualify for state programs and cannot afford traditional health coverage.
Dianna Morgan, former Walt Disney World executive and community leader, is the chairwoman of the host committee and under her leadership recruited some of Orlando’s most prominent women to serve.
The Peabody was sold and renamed the Hyatt Regency Orlando in 2013. Tom Smith, the new area vice president and general manager of the hotel, graciously agreed to continue the partnership and provides the “course” for the event. This commitment is significant as the “course” includes the restaurants, pool cabanas, the majority of the spa and several of the luxury penthouses.