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The Right Instincts | Kent Winkelseth


When Kent Winkelseth reached out 20 years ago to one of his mentors, a mortgage broker, he intended to spark her interest in a business opportunity he had been developing. “She agreed to meet only after a lot of persistence. I think she admired that trait,” Winkelseth explained. Instead of selling her on his idea, however, the tables were turned on him when she used the meeting to pitch a much different idea to him: that his combination of sales experience, talent for communication, and passion for helping others might just make him a perfect fit for a career in her industry.

That instinct was right, and now as vice president of Shelter Mortgage’s Orlando branch, Winkelseth retains those strengths, only now he reinforces them with two decades of experience in the ever-changing market. From the beginning of the homebuying experience, to the processing of the applications, to the closing, Winkelseth and his team work to bring their knowledge and assistance to homebuyers, whether it’s their first home or their fifth.

Maintaining relationships — whether with buyers, builder partners, REALTORS ® or his own team — is Winkelseth’s top priority. He places a premium on delivering honest and transparent communication, all while maintaining top-quality work.

Winkelseth draws his energy from his favorite part of his work. “Helping people is one of my biggest motivators,” he said. “I’m lucky I get to do that within this business. And that probably follows suit in my personal life as well.”

About the author

i4 Business

i4 Business

i4 Business magazine has become one of the most trusted voices for and about the Central Florida business community. Each month through our print and digital platforms, we provide access to meet, to learn from and to learn about some of the incredible entrepreneurs and business leaders who are shaping our region.

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