Kaitlyn Study strikes those she meets as surefooted and steady in her knowledge of both herself and her career — and with good reason. The path to her current role as owner and creative director of South Street & Co. wasn’t always so clearly defined, however. She began her career at the University of Central Florida with a much different goal: to study physical therapy.
Luckily for her current clients and team, the events of one day on the sales floor of her then-employer, Bath & Body Works, would point her in a different direction.
“We were challenged one day with selling a perfume that was very floral,” Study recalled. “Later, a woman came in with her daughter-in-law who translated what she was looking for as, ‘She just wants something to make her feel beautiful.’ I brought her over to a section I knew she’d like, and then brought her over to those perfumes and had her test them, and she loved both. From that moment on, I re- evaluated what I wanted to do for the rest of my life. … That’s when I found marketing.”
That acute awareness of herself and of others reveals just how well-suited Study is not only in her field but to her leadership role within South Street & Co. The marketing company takes pride in its emphasis on thorough communication with clients to fully understand who they are, what they need and how South Street can help.
“I was on the other side of the marketing table before I started this company,” she said. “I worked for a company as the director of marketing and learned, grassroots, how to do everything we do for clients now.”
Study has carried her enthusiasm for her work through these roles since her aha moment. “The most rewarding part of my work is when a client gets results,” she said. “That’s probably the best feeling in the world!”