Connors Earns Chairman’s Club Award 2nd Year in a Row For the second year in a row, local Cocoa Beach native and current resident Justin Connors, CEO &...
Archive - April 2016
ORLANDO, Fla. (April 4, 2016) — Harvey L. Massey, Chairman and CEO of Massey Services, is pleased to announce that Lynne Frederick has been promoted to Senior...
From left to right: Cari Coats, Executive Director of the Crummer Center for Advanced Entrepreneurship; Corrine Heck, Founder and CEO of Details Flowers;...
FINDING THE HOLY GRAIL I remember a very effective ad campaign years ago for the investment firm of EF Hutton, a company which was later absorbed by larger...
PEGASUS TRANSPORTATION TAKES WING IN ORLANDO By: Lyle Smith To the ancient Greeks, Pegasus was the legendary divine, winged white horse to the Muses, the...
INNOVATIONS Make Them AN INDUSTRY LEADER By: Carl Kotala It all started, as Executive Vice President Mike Little said, because they simply “answered the phone...
Life is Both Natural and Spiritual BEYOND IF I SEE IT, I’LL BELIEVE IT For the last nine issues, my Best Practices have reflected excerpts from a book Eric...
Identifying Your Magnetic Target Audience DECISION-MAKING FILTERS TO HELP CHARACTERIZE A GOOD TARGET Do you want to sell more? Do you want to have raving fans...
Branding Your Startup Company THE TWO ELEMENTS OF YOUR BUSINESS IDENTITY When launching a startup company, an important consideration that must be taken into...
UP CLOSE WITH DR. DUANE DEFREESE Director of the Indian River Lagoon Council By: Eric Wright There is an often repeated joke and even a game that everyone is...
