Best Practice Sustainability

Sustainability: Make it Earth Day Every Day


Every person is the right person to act. Every moment is the right moment to begin. — Jonathan Schell

Founded in 1970 in the United States, Earth Day focuses on helping educate and activate the environmental movement across the globe. With a focus on a particular theme and topic, the annual celebration has a goal of ensuring environmental issues remain front and center and providing the perfect platform to pause and look at what you are currently doing to have a positive impact on our planet.

The 2022 theme “Invest in Our Planet” is a call to action for business, government and citizens to consider how we can all come together under a single mission to continue to drive climate change.

But we all know that time and other resources are limited now more than ever. So, what are some things you can do to show you care for Mother Earth while helping your business grow?

Here are five suggestions we have compiled to help you get started:

Provide a Customer Incentive

A great way to make an impact while helping drive your business growth is to create a customer incentive that is focused on sustainable practices. You can get creative with discounts, free services, or other ways to thank customers, drive traffic to your business, and help the environment.

Example: Host a T-shirt drive. Many people are not aware of the impact clothing waste has on our environment. Textiles can take up to 200 years to decompose. There are organizations that need T-shirts to make products. One example of such a business is Rethreaded.

Host a Community Cleanup

Customers want to do business with community-centric organizations. Cleanups are a great way to get the word out about your business and show that you care about your hometown.

Example: Host a park cleanup day. Provide trash bags and gloves – and donuts and coffee are also a nice add. Post on social media and local news outlets and invite the community to come out and clean up a local park, beach, or another community area. Have a table with water and information about your business.

Partner with a Local Environmentally Focused Organization.

Supporting a local organization that shares your values for the environment while providing education and awareness is another way to market your business and show your commitment.

Example: Sponsor a local Earth Day event. Many organizations will be hosting Earth Day festivities next spring and looking for sponsors. They will have a variety of levels to fit your budget and will offer marketing opportunities as well as possible booths and more. Plan ahead to participate next year.

Build a Social Media Campaign

Highlight any sustainable products or services you offer. If you have a business focused on sustainability or the environment, share the news of what you do and how it impacts the Earth.

Example: Share photos and stats of how you make a difference. From photos of your staff or your family recycling to data on how your products or services have an impact, outline daily social posts to help your community know how much sustainability means to you and your business.

Attend an Educational Event or Workshop

Register for a summit or take your team to something that shows you are investing in learning more about what you and your business can do for the environment. Take pictures and post about what you are learning and how you plan to use that information in the future.

Example: Register for Go for the Greens 2022 Conference. While the conference is not until September, you can register and share that you are making a commitment by attending and learning more. goforthegreens.org

About the Author: Steph McFee

“The WHY Coach,” is the founder of Connections Curator LLC, which helps business professionals discover and showcase their “why.” She serves as the North Florida regional director for WBEC Florida, a regional partner organization of the Women’s Business Enterprise National Council; and as the sustainability chair for the Go for the Greens Foundation, which helps women business owners grow their companies.

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About the author

i4 Business

i4 Business magazine has become one of the most trusted voices for and about the Central Florida business community. Each month through our print and digital platforms, we provide access to meet, to learn from and to learn about some of the incredible entrepreneurs and business leaders who are shaping our region.

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