Business Briefs

Central Florida Organization Rebrands to Greater Orlando Sports Commission

The Central Florida Sports Commission, a private nonprofit dedicated to attracting and managing sporting events and driving economic impact in the region, has announced its new name: The Greater Orlando Sports Commission.

Rebranded with a new logo and the nickname GO Sports, the organization will continue working to bring major marquee and pro sports events to the greater Orlando area, which includes Lake, Orange, Osceola and Seminole counties and the city of Orlando. Events have included the 2017 NCAA Division I Men’s Basketball Championship, WrestleMania 33 in 2017, the 2019-2020 Monster Jam World Finals and the 2019 Major League Soccer All-Star Game. Orlando also is in the running as a possible host city for the 2026 FIFA World Cup.

“This rebrand provides clarity when we market our destination to event organizers around the globe and recruit major events to Greater Orlando — offering a ‘terrain for every game’ while driving economic impact via sports tourism to the region,” said Jason Siegel, the organization’s CEO. Since 1993, the sports commission has hosted or co-hosted more than 1,240 events in the Orlando area with an economic impact of more than $1.4 billion.

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