Category - Best Practice

Matching Your Messaging to Your Goals

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. -Seth Godin...

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Business Applications: Users Are King

Technology has allowed businesses to develop models of efficiency and productivity like never before. CIOs used to be in charge of making sure that the data pipeline and infrastructure remained solid...

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