A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. -Seth Godin Words...
Category - Best Practice
Technology has allowed businesses to develop models of efficiency and productivity like never before. CIOs used to be in charge of making sure that the data pipeline and infrastructure remained solid...
As the labor market grows more and more competitive, many businesses are looking for innovative ways to stand out in a crowded field. In addition to traditional benefits, employers may attract...
Our morning commutes, our grocery shopping trips, our workouts: There are plenty of moments in our day that we wish were a bit more stimulating. Still, these hours are important, simply because they...
If you work in sales or are a small business owner and responsible for sales, chances are you’ve heard the term sales enablement. Although it’s a relatively hot topic, there seems to be some...
In today’s world, any action or any word said can be made very public in a short amount of time. The impact of social media on personal and corporate brands has increased astronomically in recent...
We all travel, and some of us are on the road or in the air more than others. Whether you travel once a week or once a year, you still need to be organized when you set off on your journey. As one...
If you operate a small business and you are a woman, a minority, a military veteran, a person with a disability or a member of the LGBT community, corporate and government buyers might be looking for...
On a 1950s poster, Elizabeth Taylor smiles sweetly next to a picture of Whitman’s Chocolates and the words, “He remembered … and any girl loves any man for that! Why don’t you?” In 1992, Cindy...
Even the most seasoned interviewers make mistakes. And those mistakes may be costing you the best talent. Here are the Top 5 interviewer mistakes and our tips to help you avoid them. Mistake #1:...