The Entrepreneurial Spirit

Spreading Success to Employees

While it is the entrepreneur who sees the unlimited opportunity or the capacity to build a scalable business, takes the personal and financial risks, seeks additional capital resources to fund growth, and establishes the vision, it is the entrepreneurial spirit of the team he or she assembles that makes the vision a reality. Without people sharing the entrepreneurial spirit, the entrepreneur is just a “lone wolf” who will eventually run off the cliff chasing the proverbial wild rabbit.

As the book Good to Great taught us, “Get the right people on the bus and in the right seats.”


A Need for Vision

It is said, “The people will perish without vision.” If you do not believe me, then examine closely the U.S. as an entity. There simply is no vision for success and growth anymore. Where is the leadership? Where is the entrepreneur who sets a vision to motivate the masses toward a goal? We need a purpose! Self-fulfillment and personal agendas have no place in leadership; only sacrifice, hard work and a vision that resonates with the people does.

The U.S. is a business, a BIG business. When a business reaches this point in its maturity, it has to reinvent itself and establish a clear purpose and goal in order to attract and retain its customer base. We need a leader with vision to set the course so that the entrepreneurial spirit in our country can be reborn and reignited. This is true for any business, community, organization and even families – a family without vision or purpose loses its way and drifts through life instead of seizing the vast opportunities offered.

We are in the midst of a new entrepreneurial revolution. One in which 80 percent of job creation will come from start-up companies. But here’s the dilemma: 50 percent of our population is out of the game due to social handouts. Ultimately, every business, regardless of the product or service provided, is in the “people business,” thus creating a twofold issue – in 1) the people you hire and 2) the people you service. It’s all about the people.

Economist Harry Dent calls it “bottom up” organizations. Ask yourself the question, “Who is the most important person in your organization?” Ask all of your employees, too. You will be amazed at the answers you will receive.

The only answer in a “bottom up” organization is the “newest customer.” There is no other answer. Every customer will have buyer’s remorse within the first 72 hours. If you do not recognize how to start a new customer, how to service their needs, how to increase communication, how to improve the experience, you just wasted your investment and time in that new customer.


Traits of an Entrepreneurial Spirit

This is where the entrepreneurial spirit of your people becomes so important. If your people possess or learn the traits of the entrepreneurial spirit, your success is almost guaranteed.

Not everyone is a visionary but everyone desires vision. Your people must have an understanding and operate with the following traits:

Accountability: It starts with personal accountability to take care of themselves, their homes, and the business. Too many people treat their employment like a job instead of an opportunity.  It is not your job to show up, do your tasks and then go home. It is your opportunity to improve the business every day, be creative and look to improve. As an employee, ask yourself: “If everyone in the company did what I did today, how successful would we be?”

Positivity: There is no room for the Negative Nellie. Stay home if that is your attitude. A positive attitude is created from a foundation of gratefulness. When a person is no longer grateful, they begin to develop an attitude of entitlement. We are entitled to work hard and be positive, and in the end you will get what you deserve.

Work/Joy: Your work must be your joy and your joy must be your work. You are intended to work. Quit thinking you are not supposed to work; work creates purpose. You have no meaning without purpose. Joy does not mean play; many people confuse this message. Don’t play when you work, and don’t work when you play.

Value: This is probably the single toughest trait for people. Nobody “pays up for value.” You have a personal responsibility to create more profit for the company than the company pays you for your employment. If you do not, then you are only a burden to the company. Every company began with an entrepreneur and regardless of where that company is in the maturation cycle, someone is taking money out of their pocket to pay you. What value did you bring in order to receive that compensation? Was your value greater or less than your benefit?

Since most people are not true entrepreneurs, they will look at entrepreneurs as motivated individuals who get things accomplished through positive approach, not realizing that everyone deals in doubt and fear.


Jeff_PiersallJeff Piersall is co-founder and CEO of SCB Marketing, which publishes i4 Business and SpaceCoast Business magazines.  Contact him at (321) 537-4941 or jeff@scbmarketing.com



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About the author

Jeff Piersall

Jeff Piersall is a proven leader in all endeavors of his life having positively affected thousands of people throughout his career. As founder and CEO of SCB Marketing, Jeff inspires, motivates and connects entrepreneurs, business leaders and communities through his four business journals, numerous specialty publications, marketing services and speaking engagements. Jeff is co-author of Dogs Don't Bark at Parked Cars. www.dogsdontbark.com

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