Build Your Sales Machine: Creating a Sales Outreach Campaign

From the National Entrepreneur Center

Many business owners and executives understand they should use a customer relationship management (CRM) tool as the machine to manage their growth activities, however over 40% do not have a CRM. And many of those with CRM’s in place are not using it effectively. That’s a missed opportunity. This discussion will take some of the mystery out of the CRM machine for small business owners and execs. Our focus will be on how a CRM can be programmed specifically for an individual business and made to work for you.


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