Grow with Google: Google Analytics
From the National Entrepreneur Center
Learn how to take advantage of Google’s free marketing and business productivity tools to grow your business. Google has a buffet of free tools that help small businesses attract new future customers. This workshop shows you where they are and how to use them with a special emphasis on using Google Analytics to uncover new markets, refine your marketing and get more results out of your existing efforts. In the Google Analytics portion discover the easy-to-reach data that can help you use your website to more effectively grow your business.
• See what sources of traffic bring you the most value
• See what pages are actually repelling your website visitors and making them leave
• See how to build a data-driven picture of your best website visitors