Twelve Days of Christmas


A Guideline for Business Success

By Jeff Piersall

dogdontbarkOn the 1st day of Christmas, plan to succeed instead of failing to plan.  Review your vision and business plan—how did you do for 2016, and what are the strategies to achieve the goals you have set for 2017? 

On the 2nd day of Christmas, recognize and reward the virtue of LOYALTY in your organization.  Our society is falling short on this one. As an individual you must develop loyalty within the organization to which you belong.

On the 3rd day of Christmas, plant good seed to reap a plentiful harvest.  Remember the secret to sowing and reaping is what comes in between—the cultivation.  Our microwave society has forgotten the skill of cultivation. We plant and expect to instantly reap, forgetting that it must rain for things to grow.  Ideas, business plans and strategies are all the same; they become a harvest only by surviving the storms and cultivating.  A business is like a garden; it requires constant tending to keep the weeds out.

On the 4th day of Christmas, recognize that motivation is like a good shower; you may be dirty an hour later. You don’t ‘go get motivated’.  Instead you make a daily choice to either be—or not be—motivated. While good speakers, books and CD’s may assist in circumventing negative thoughts from taking root in your mind, it is ultimately a personal choice as to what thinking drives your actions.

On the 5th day of Christmas, seek wisdom in all you do.  Most people are so busy trying to earn a living that they never live a life. The wisdom of the entire world is available to you through good books. The view of the world is much easier when you stand on top of the books you have read.

On the 6th day of Christmas, do not let your ego get too close to your position because it causes the truth to disappear. So many times we create fantasies from partial truths because we spend so much time in speculation.  Egos out of control have caused many leaders to lose all perspective.

On the 7th day of Christmas, recognize there are certain values that run true to every person, organization and country.  In all three categories, you must know where you came from to know where you are going.  You must understand and learn from history so as not to repeat the mistakes of the past.  While we should accept other viewpoints that differ from our own, nowhere in the definition of tolerance does it say we should sacrifice our own personal values to do so.

On the 8th day of Christmas, learn to recognize leaders by their followers.  You are not a leader if nobody is following you.  Leader of one, leader of many—can’t lead one can’t lead any.  Check the mirror every day and be self aware. 

On the 9th day of Christmas, act toward your goal everyday.  No matter how pure your actions, somebody will be offended because it’s impossible to please 100{bfd614f294d07c51b84c8dad33a56885001f0ed7300088ac66752d3246377d5a} of people 100{bfd614f294d07c51b84c8dad33a56885001f0ed7300088ac66752d3246377d5a} of the time.  Just remember dogs don’t bark at or chase after parked cars, so just keep moving toward your goal. 

On the 10th day of Christmas, be disciplined in the small things because they make the big things happen.  The great pyramids were built one brick at a time over a long period of time.  So, too, will your dreams be achieved, starting with one thought followed by one action, duplicated day after day.

On the 11th day of Christmas, demonstrate humility and count your blessings.  While you may have earned certain things in life, none of us deserve anything.  In fact, most of us are lucky that we don’t get what we truly deserve! Every day we all walk a tight rope, and humility helps keep the balance.

And on the 12th day of Christmas, consider that faith and fear have the same meaning – they are the things unseen in our future. The difference is one is positive while the other is negative. I have lived life driven by both, and I can attest that choosing the positive over the negative is the only way to live.

Whether you are leading a family, a church, a volunteer organization, a team, a school, a classroom or a company—like it or not, your attitude determines the attitude of those you lead. It seems our society has forgotten that with the privilege of leadership comes a higher set of standards.   As this year comes to an end and a new one begins, what is the condition of your attitude? 

Jeff_Piersall copyJeff Piersall is Co-Founder and CEO of SCB Marketing, which publishes i4 Business and SpaceCoast Business magazines. Contact him at (321) 537-4941 or jeff@scbmarketing.com

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About the author

Jeff Piersall

Jeff Piersall is a proven leader in all endeavors of his life having positively affected thousands of people throughout his career. As founder and CEO of SCB Marketing, Jeff inspires, motivates and connects entrepreneurs, business leaders and communities through his four business journals, numerous specialty publications, marketing services and speaking engagements. Jeff is co-author of Dogs Don't Bark at Parked Cars. www.dogsdontbark.com

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