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Goodwill Celebrates Viera Store’s First Anniversary

Goodwill Industries of Central Florida recently celebrated the first anniversary of the opening of its Viera retail store.

The Melbourne Regional Chamber of Commerce joined Goodwill’s president and CEO, Ed Durkee, along with Viera store staff for a special ribbon-cutting ceremony on Thursday, July 22. Durkee thanked staff, shoppers, donors and other community advocates for their unwavering support over the past year. Despite the challenge of a global pandemic, the Viera store has contributed to economic growth, job development and training, sustainability, and career advancement for Brevard County residents.

Goodwill’s Viera store, located at 1965 Viera Boulevard, first opened in June 2020.


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About the author

Diane Sears

A career journalist, author and advocate for business growth, Diane Sears is the CEO, editor and publisher of i4 Business. She is also the founder and president of DiVerse Media LLC, which has handled content marketing projects including nonfiction books, white papers, executive speeches and scripts since 2000. She is co-founder of the nonprofit Go for the Greens Foundation, which helps connect women-owned and minority-owned business owners with growth opportunities internationally.

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