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New Ridesharing Company, Safr, Partners with Garnier to get Women Where They Need to be Safely

BOSTON, MA – May 31, 2018 – Safr, a new ridesharing service focused on the safety and empowerment of women, has partnered with Garnier Whole Blends to get women where they need to be safely. As an established socially responsible company, Garnier supports Safr’s mission to empower and support women, children, animals and communities.


Safr was built with the needs of women in mind and aims to improve the lives of women everywhere through safe transportation, job creation, and financial security. Each Safr ride will now come equipped with samples of Garnier Whole Blends, and fans of either company on Facebook will have access to discounts and giveaways.


Safr is the newest rideshare service to enter the market in Massachusetts and Florida, with plans to expand nationwide within the next 2 years. Its business model offers a solution to common rideshare safety concerns. It is built around passenger and driver safety and focuses on redefining ridesharing for women. In the rideshare industry, women drivers make 34% less than men, largely because women tend to avoid early morning and late-night driving.


Wherever women go and whatever they are doing, Safr wants to be a part of their lives and help make them easier and safer.


About Garnier

Garnier, a division of L’Oréal USA, Inc. is a naturally-derived skincare, hair care and hair color brand dedicated to offering the most efficacious and sustainable beauty products and packaging available in the mass market.  Garnier was developed in 1904 in France by hair care expert Alfred Amour Garnier.  He launched the line by creating the first-ever patented hair lotion made entirely of natural ingredients.   Today, Garnier is present in more than 65 countries worldwide and the brand’s global commitment to sustainability extends far beyond just the ingredients, it is the cornerstone of the brand.  Following the launch of Garnier in the United States in 1999 with Nutrisse hair color, the brand has continued to develop beauty products responsibly that are good for you and the planet.  The entire collection of Garnier brands available in the U.S. includes Nutrisse, Fructis hair care and Fructis Style, Olia hair color, Color Sensation hair color, SkinActive and Whole Blends hair care.  For more information visit www.garnierusa.comor follow us on Instagram, Twitter, Facebook, Pinterest and Snapchat @GarnierUSA.


About Safr

Safr is also aiming to economically empower women everywhere. Safr drivers are personally vetted and undergo comprehensive background checks in criminal and motor vehicle history, so their riders can have peace of mind knowing they meet the Safr standard. Safr’s in-ride security features make sure their riders arrive at their destination safely, or immediate assistance will be on the way. Their drivers are also paid more than the industry standard and are incentivized to provide best in-class service. Every time you ride with Safr, you are helping to empower a like-minded driver and support women, children, animals and communities. www.gosafr.com.

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i4 Business

i4 Business magazine has become one of the most trusted voices for and about the Central Florida business community. Each month through our print and digital platforms, we provide access to meet, to learn from and to learn about some of the incredible entrepreneurs and business leaders who are shaping our region.

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