Orlando Cravers can get a taste of things to come before White Castle®’s scheduled spring 2021 opening
ORLANDO, Fla. (February 23, 2021) – Central Florida residents and visitors craving fresh hot-off-the-griddle White Castle® sliders are in for a treat: the family-owned business is moving closer to the scheduled spring 2021 opening of its southwest Orlando Castle with today’s launch of a virtual kitchen and delivery service.
White Castle has secured virtual kitchen space in an Orlando commercial facility and hired 25 team members for its delivery operations. Deliveries will be made in partnership with Uber Eats and available within a 15 minute delivery radius of the facility, located close to John Young Parkway and Colonial Drive. White Castle’s delivery menu will offer limited, but wildly popular favorites, including The Original Slider® and other hot and tasty favorites like Chicken Rings, Crinkle Cut French Fries and Mozzarella Cheese Sticks. Consumers can also choose to order online at whitecastle.com/orlando and pick up their order at 18 North Dollins Ave., Orlando, FL, 32805. Delivery operations will run from 10 a.m. to 10 p.m. seven days per week.
“We are committed to bringing hot and tasty White Castle food to Central Florida,” said Mike Guinan, vice president operations services for White Castle. “Our plan is to roll this out thoughtfully with our family owned business emphasis on quality. We anticipate that our delivery operations will scale up in the months to come.”
Leading the effort is newly-appointed White Castle® Orlando Operating Partner Francis Nation, who joined the company in 1996 and most recently served as general manager and district supervisor in the Nashville region. “Nearly 200 applicants sought one of our 25 positions,” said Nation. “We are humbled by the response and expect to hire more outstanding team members when we gear up for our Orlando Castle opening this spring.” In addition to the 25 virtual kitchen employees, White Castle is expected to bring 120 new jobs to the area. For more information to join the team, visit careers.whitecastle.com.
Virtual – also known as “smart” kitchens — are commercial kitchen spaces designed for deliveries- and take-out-only preparation by both established brands and concepts without a brick and mortar location. There is no physical space for customers. Orders are picked up by a delivery driver or the customer, and enjoyed off-premise.
White Castle expects to start satisfying Central Florida “Cravers” at its own brick and mortar location this upcoming spring. Located in southwest Orlando at Unicorp’s $1 billion The Village at O-Town West mixed-use development, the 4,567-square-foot restaurant – the world’s largest White Castle — will include indoor and outdoor seating and two drive-through lanes, highlighted by the brand’s eye-catching tower in a sleek, modern industrial-style architectural design.
Since its beginning 100 years ago, White Castle has held fast to its founder’s belief that families everywhere should be able to enjoy an evening at a restaurant with tasty food at a great value. With its Home Office in Columbus, Ohio, White Castle is looking forward to being part of the Central Florida community, providing a place where morning, noon and night, fans can satisfy their cravings and create memorable moments.
About White Castle®
White Castle, America’s first fast-food hamburger chain, has been making hot and tasty Sliders as a family-owned business for 100 years. Based in Columbus, Ohio, White Castle started serving The Original Slider® in 1921. Today White Castle owns and operates more than 360 restaurants dedicated to satisfying customers’ cravings morning, noon and night and sells its famous fare in retail stores nationwide. The Original Slider is served alongside a menu of creatively crafted sliders and other mouthwatering food options, including White Castle’s Impossible™ Slider, named by Thrillist in 2019 as the “Best Plant-Based Fast Food Burger.” White Castle’s commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants, bakeries and frozen-food processing plants. White Castle is known for its faithful fans, affectionately referred to as Cravers, many of whom compete each year for entry into the Cravers Hall of Fame. The official White Castle app, available at iTunes App Store or Google Play, makes it easy for Cravers to access sweet deals and place pickup orders any time. They can also have their orders delivered using one of White Castle’s delivery partners. For more information on White Castle, visit whitecastle.com
A career journalist, author and advocate for business growth, Diane Sears is the CEO, editor and publisher of i4 Business. She is also the founder and president of DiVerse Media LLC, which has handled content marketing projects including nonfiction books, white papers, executive speeches and scripts since 2000. She is co-founder of the nonprofit Go for the Greens Foundation, which helps connect women-owned and minority-owned business owners with growth opportunities internationally.