People and Companies

Angela Alban


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How do you train someone to insert a catheter for I.V. fluids in someone’s shoulder (what people in the industry describe as “an intraosseous insertion at the humeral head”)? Ask for volunteers? There likely wouldn’t be any takers, which is why SIMETRI, Inc., another one of the small business success stories coming out of Orlando’s ever expanding Modeling, Simulation & Training (MS&T) sector, develops creative technologies to fill this type of medical/healthcare training gap.

Angela M. Alban, president and CEO of SIMETRI, a company she started in 2009, graduated from Emory University with a Bachelor of Science degree in mathematics and computer science. She then completed her Master of Science degree in computer engineering from the University of Central Florida, while working professionally in the modeling and simulation industry.  Her company, she said, “collaborates with trainers, trainees and other stakeholders to identify and solve training problems, such as America’s warfighters, or clinical and medical experts. We define the needs for future training through research and engineering principles, and create the solutions that are so desperately needed by our users – the training experts in the government and commercial marketplace.”

She continued, “Recently, SIMETRI was also contracted to design a ‘living,’ breathing manikin that is so realistic it will convince doctors, nurses and medics they’re treating a real patient. The manikins will be used by the U.S. Army to improve treatment administered to soldiers in combat zones and hospitals. The Advanced Medical Manikins (AMM) will enable medical workers and frontline soldiers to prepare for the unique illnesses and injuries experienced in warfare conditions. The AMM can be resuscitated, intubated and receive intraosseous and vascular fluid, needle decompression and wound packing. It will also have interchangeable attachments, such as head, neck, arms and legs.”

Explaining what drew her to her profession, she said, “Although I am an entrepreneur, I find a large part of why I love every day at work is that I am, at my very core, an engineer, and like all engineers, I like to solve problems. Currently, my passion lies in the desire to solve medical education and training problems, and to address training gaps.”

Her biggest surprise, however, was not only the joy she gets out of solving engineering problems, but also, “the number of people who encouraged me when I began my business, and the many people who offered their time to mentor me and help guide me as an entrepreneur. It was very heartfelt to feel the support of people I admired, and to know they were willing to take time from their busy work schedules and personal lives to ensure my success.”

In spite of her growing and successful career, she is most passionate about family. “From an early age, I developed a strong affinity to my immediate family because we immigrated to the United States when I was 5 years old and didn’t often see or rely on extended family. This experience laid the foundation for the family I have and continue to nurture and my strong sense of family extends to our team at SIMETRI,” she shared.

This article appears in the May 2015 issue of i4 Business.
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i4 Business

i4 Business magazine has become one of the most trusted voices for and about the Central Florida business community. Each month through our print and digital platforms, we provide access to meet, to learn from and to learn about some of the incredible entrepreneurs and business leaders who are shaping our region.

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