Army leaders are clear: The Army will reform. Secretary of the Army Mark T. Esper calls the creation and direction of Army Futures Command combined with the elimination of programs unaligned with modernization priorities an “Army Renaissance.”
Esper’s statements are echoed in DOD, Navy, Marine, Air Force and Coast Guard doctrine as all U.S. military forces seek dominance in multi-domain battle. Joint priorities for DOD and each of the services include modernization, innovation, enhanced lethality and readiness.
The modeling, simulation and training community brings fidelity, security and cost-averse training for the military’s newest innovations. While innovation is not new to the community, the challenge lies in communicating solutions at the right the time, in the right space and at an increasing operational pace.
Capital Communications and Consulting (C3) is the leading communications provider for the modeling, simulation, training, healthcare and tech industry.
“Innovation isn’t just something we promote on client websites and brochures,” said Mary Trier, C3 chief executive officer. “We are communication innovators seeking the newest technologies and trends to tell our clients’ stories.”
The C3 team has more than 175 years of experience in communications — more than half of those in modeling, simulation, training, health and tech communities.
“Our team members are experts at demonstrating our clients’ capabilities while integrating military priorities in messaging,” said Trier. “Using technology, graphic talent, relationship management and communication strategy, C3 is best equipped to bring our clients’ stories to life for military and industry leaders seeking solutions.”
C3 is a certified woman-owned small business that prides itself on adopting client missions as their own. When addressing military priorities, C3 develops a comprehensive communication strategy, executed through website design, video, traditional and digital media, social media, relationship management, print collateral, and search engine optimization, to name a few.
“The best communication campaigns tell a story. The military is clear about theirs — they are going to improve lethality through modernization and innovation and they will do it at the cost of programs not meeting that objective.” — Mary Trier
As military priorities and methods shift, how is your company positioned?