People and Companies Profiles Women in Business

Cyndi Shifrel | Orlando Wedding & Party Rentals

Orlando Wedding & Party Rentals (OWPR) is a full-service rental company specializing in upscale, tailored event rentals for the Central Florida area. The company’s inspired rental pieces reflect its mission for quality, and its customer service exudes the high value it places on the experience. Since 2008, OWPR has been providing top-quality products and service to clients ranging from wedding and event planners to brides and grooms, caterers, venues and anyone planning an event or celebration.

Since OWPR was founded, Central Florida has become one of the wedding capitals of the world and has seen significant growth in the number of weddings taking place year after year. The region has also seen an increase in the number of conventions and trade shows hosted in Orlando as well, meaning a bigger demand for rental products.

OWPR President Cyndi Shifrel and her husband, Darrin, are continuously sourcing new products to keep up with the demand of new and unique rental pieces and the changing trends in the industry. As a business owner, Shifrel says she always strives to be the best and wanted to take her company to the next level. At a Winter Park Chamber of Commerce meeting, she learned about ATHENAPowerLink® and the unique opportunity its Orlando chapter offers for local women business owners. She immediately applied for the program.

Upon acceptance, Shifrel was assigned a free board of advisors for a year that was tailor-made for her needs. The advisory board worked as a team and individually with Shifrel to help OWPR in the areas of sales, marketing and human resources.

“They helped me to implement so many new processes, procedures and programs into my company as well as provide a better structure overall,” Shifrel said. “Additionally, ATHENA has helped me to develop clearer plans and strategies for operating and growing my business as well as helping me to be more consistent with business operations as a whole.”

The program has given Shifrel greater confidence in herself and has provided her with the knowledge and tools to lead her team more effectively. As a result, OWPR has seen tremendous growth in revenue and has received numerous types of awards and recognition, including being named one of Central Florida’s 50 fastest-growing companies at number 31 in 2018. Shifrel was also nominated for i4 Businessmagazine’s 2019 Women’s Inspired Leadership Awards.

Shifrel said she knew the ATHENA program was going to be powerful when she first sat down with an advisor to go over a customized business and action plan. “I realized this was the real deal and that we were going to be held accountable to see our goals to 100 percent completion.”

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About the author

i4 Business

i4 Business magazine has become one of the most trusted voices for and about the Central Florida business community. Each month through our print and digital platforms, we provide access to meet, to learn from and to learn about some of the incredible entrepreneurs and business leaders who are shaping our region.

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