Profiles Women in Business

Judi Awsumb | Awsumb Enterprises Inc.

Judi Awsumb started her career selling facsimile machines for Exxon Office Systems. Today she changes the lives of women business owners across Central Florida through her Women Entrepreneurs (WE) powered by CEO Nexus roundtable groups. During the course of her career, she found that the road to discovering her passion was full of unexpected turns along with many learning experiences.

“If I were to do it all over again, I would not change anything,” Awsumb said. “Every experience has led me to where I am today.”

When the global oil company departed from the emerging office automation space, Awsumb took a job with another company as vice president of sales and marketing. During her 19 years there, the company’s revenues in Florida grew from $16 million to more $200 million. Awsumb learned that with each threshold of growth, business leaders need to examine all facets of the organization to take it to the next level.

In 2003, she established Awsumb Enterprises and launched two companies to national prominence. Both are still in business, with Awsumb as an investor. Along the way, she shifted her focus to help other women grow their companies.

Part of her journey was to join ATHENA Powerlink Orlando, a mentoring program for high-potential women business owners. She has served on the governing board for almost 10 years, working with the program’s clients to develop their business plans and hold them accountable for achieving revenue and net income goals.

In 2018, Awsumb founded WE, which helps women accelerate the growth of their second-stage companies in a confidential, supportive and professionally facilitated environment where they can learn from each other. CEO Nexus President Steve Quello provides a proven process of problem-solving developed by the Edward Lowe Foundation, along with connections to community partners including University of Central Florida’s GrowFL program, the Rollins College Center for Advanced Entrepreneurship and The Florida High Tech Corridor.

Nationally, only 20 percent of all women-owned businesses generate $1 million or more in annual revenue. Awsumb is determined to change that statistic.

“My journey continues to evolve as I am living my passion with an incredible group of women I’m so honored to work with,” she said. “It inspires me every day. Finding your passion and the meaning of your work makes the journey so worthwhile

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i4 Business

i4 Business magazine has become one of the most trusted voices for and about the Central Florida business community. Each month through our print and digital platforms, we provide access to meet, to learn from and to learn about some of the incredible entrepreneurs and business leaders who are shaping our region.

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