A New Opportunity | Elyssa Coultas

Digital Brand Manager
i4 Business

How did you wind up at i4?

I started with i4 Business in May, when Cherise was beginning to assemble the new staff members. I had interviewed with Donna for another position a number of years ago, and while I was not the right fit for that role, she kept me in mind and contacted me when she knew this opportunity was on the horizon.

What aspects of the business are you most excited about?

I’m most excited to learn about the operations and what it takes to maintain a successful digital and print publication. I also love the Social Entrepreneur feature, and I’m looking forward to learning about more Orlando-based nonprofits and how I can help.

What have you learned from your coworkers?

I’ve learned that with any successful operation, communication is key. Cherise is a great leader, and always willing to listen, help and act. Meaghan brings so much talent, eloquence and experience to the i4 Business team. Diane has great ideas, and her passion for publishing is inspiring. I’m looking forward to continually learning from all of the ladies of i4 Business.

What is your greatest accomplishment?

I’m more so appreciative of my tenacity and grit. I’ve started up a number of small businesses, and while they have not expanded to the extent I’d envisioned, I found I’ve either persevered or known when to let go and work on a different idea.

Where do you see yourself in five years?

I’d love to be able to take my work wherever I go, traveling abroad on a regular basis. I have a passion for exploration and volunteering, so I plan to incorporate travel and philanthropic endeavors into my work life.

What are some of your hobbies and interests?

I love canoeing, camping and cooking over an open fire. I also compose music in my downtime and play bass in a heavy metal band, Ovid’s Withering.

Who would you describe as your role models and inspirations?

Elon Musk is such an inspiration to me. The world needs more thinkers and creators like him. My parents, of course, are also great role models. Their unconditional love, hard work and compassion are all things I cherish and incorporate in my daily life.

What’s one piece of advice you might offer to someone or have received that has changed your way of thinking?

Don’t live your life fearfully. Explore. Explore yourself, your thoughts and your beliefs. Say “yes” to as many opportunities, and help as many people, as you can.


Music: Bjork, Chelsea Wolfe, Opeth, Igorrr, Extol, Eagles, Fleetwood Mac.

Movies: Amélie, Star Wars, Waking Life.

Book: Hitchhiker’s Guide to the Galaxy by Douglas Adams.

Quote: “Anxiety is the dizziness of freedom” by Soren Kierkegaard and “Success consists of going from failure to failure without loss of enthusiasm” by Winston Churchill.

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About the author

i4 Business

i4 Business magazine has become one of the most trusted voices for and about the Central Florida business community. Each month through our print and digital platforms, we provide access to meet, to learn from and to learn about some of the incredible entrepreneurs and business leaders who are shaping our region.

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