Engineer to Entrepreneur
“With ATHENA, we are each other’s support. Whenever there is a connection we need, support or advice we seek, they are there.” – Shalyn Dever
It may not seem a natural progression to some: engineer to entrepreneur. For Shalyn Dever, CEO and founder of Chatter Buzz Media, her calling is in both.
Even during her time in school, Dever was seeking new ways to use her skillset in other areas. After earning a master’s degree in electrical engineering from Florida Institute of Technology in Melbourne, she enrolled in the business administration program to earn a second master’s degree. After all, in her work as a program manager and a project engineer at companies like DRS Technologies and Rockwell Collins in her years before this new venture, Dever had already demonstrated all the skills necessary for a promising entrepreneur: a firm grasp on starting complicated projects from the ground up, the ability to understand potential strengths and weaknesses, and a knack for communicating thoroughly with a team to see a goal through.
In 2012, she co-founded Chatter Buzz, a tech creative digital marketing and advertising agency. Here, her unique skill set has served as the model for the company itself: a unique approach to brand marketing where technology is leveraged in ways others may never imagine, and where innovation is the core of their strategy.
Dever’s eye for detail also meant she knew where more guidance was needed. She turned to ATHENAPowerLink, a program designed to guide women business owners by providing resources including a specialized panel of hand-selected business advisors. Dever’s panel was selected to focus on the areas of sales, operations, and human resources and recruiting.
“I was introduced to many business methods, tools, services and networks that I officially adopted and use today,” Dever said. “It has leaped our company forward and has given me a very optimistic look on the years to come. There is a clear vision and clear path on how to get there, and this gives me excitement each day.”
With the guidance of her panel and continued support of the ATHENA program backing her, Dever has led Chatter Buzz since 2012 with eyes wide open, ready to face challenges, celebrate victories and learn along the way with her community.
“As a CEO, I have my own homework. There is accountability within the program — it is not just a networking group. The group means business and support.”