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Steph McFee, Life and Strategic Connection Coach of Connections Curator LLC

Meaningful Connections

Steph McFee describes her mother and grandmother as women who were both born ahead of their time. “My grandmother went to college to become a teacher and pushed the boundaries of how to educate in the state of Alabama early on,” she says. “My mother pushed against the status quo, getting a men’s-only club to not only accept female members but to eventually put her on the board and establish its own Women’s Executive Club.”

After working in education in both Australia and the U.S., McFee decided to take up the family mantle, dedicating her talents to helping women. She worked at Walmart headquarters in Bentonville, Arkansas, where she focused on the women’s market and partnered with organizations that advanced women in business. She went on to become the director of membership for Women Impacting Public Policy, and then to a position with the Network of Executive Women.

“Every day, I have the opportunity to connect with humans on a level where I get to see the beauty within. I am fortunate to get to ‘see’ people and to know what drives them”

Steph McFee

In 2018, McFee founded Connections Curator, a coaching business designed to help create and nurture connections for businesses and individuals. Within six months, she discovered that the business owners she was working with needed to have a different connection with themselves before building a connection strategy. That led her to create her one-on-one coaching program, Curate YOU! “There is no part of my day that isn’t filled with the joys of making meaningful connections,” she says.

Embarking on this new journey was intimidating, McFee admits. “I found myself having to dig into areas where I didn’t have expertise and either educate myself through online courses, coaches and programs or find and hire someone who could help me. But I’ve discovered I haven’t lost my passion for learning.”

Instead, McFee faces each new challenge as an opportunity to better serve her clients, and to pass on what she gathers as she goes.

Her new venture has also allowed her to continue her lifelong love of “service to women in all capacities,” which includes a partnership with the Women’s Business Development Council of Florida, a nonprofit that certifies companies as women-owned for the Women’s Business Enterprise National Council. Together, she and the WBDC-FL launched the HER Community membership to provide women business owners with resources and education.

“I love teaching! Workshops or speaking to an audience are what fire me up inside,” she says. “There is nothing like seeing the smiles, the head-nods and the looks of connection.”


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i4 Business

i4 Business magazine has become one of the most trusted voices for and about the Central Florida business community. Each month through our print and digital platforms, we provide access to meet, to learn from and to learn about some of the incredible entrepreneurs and business leaders who are shaping our region.

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