Publisher's Perspective

Leadership Lessons from Top Coaches

This month i4 Business is celebrating its sixth anniversary.

We launched in April of 2013 and our cover story was about the Holler legacy — the family business was celebrating 75 years. We promoted the magazine as the newest voice for business in Central Florida. Each issue would introduce our audience to the most successful and innovative entrepreneurs and business leaders in the area. In the premiere issue, we told the story of how the Holler family shaped the Central Florida automotive market and how they expanded and overcame difficult times. They always focused on their customers and persevered.

This year our April edition’s theme is Sports. Coincidentally, one of the other stories in that first edition was “EA Sports: It’s in the Game and It’s in Orlando” about an industry that launched by taking the same technology being used in the modeling and simulation industry and applying it to the video game industry. In 1994, three programmers built their own game studio here in Orlando. Theirs is a story of entrepreneurship and innovation.

In the spirit of the theme of sports, I wanted to write about lessons that can be learned from top coaches. I am a firm believer in the importance of always being a student. There is so much we can learn from others, especially those who coach teams on a daily basis.

The same ingredients for success taught by athletic coaches apply to all of us in business. Here are three of the most important:


“Success comes from knowing that you did your best to become the best that you are capable of becoming.” — John Wooden

Acknowledging our strengths and focusing on being our best is vitally important. Equally important is surrounding ourselves with others who possess strengths we do not. That makes for a great team.


“If you don’t want responsibility, don’t sit in the big chair. To be successful, you must accept full responsibility.” — Pat Summitt

Leadership is about responsibility — not only when things go as planned, but also when they do not. I was taught long ago that accepting responsibility means taking a look at the situation and evaluating if clear objectives were defined. Making excuses is just seeking to validate the issue in our own mind. Instead focus on a solution so that you can avoid that pitfall the next time.


“Football is like life — it requires perseverance, self-denial, hard work, sacrifice, dedication and respect for authority.”— Vince Lombardi

Entrepreneurs and successful business leaders commit to the hard work it takes to propel their organizations, and they sacrifice because of their dedication.

Potential, responsibility and dedication are three important keys to success in any endeavor, and they are traits you will see in the business leaders and entrepreneurs whose stories we have the privilege of sharing with all of you.

The leadership of our company changed last year, but the mission of the publication remains the same: to introduce you, our readers, to the most successful and innovative entrepreneurs and business leaders in the community. Their stories are inspirational, the impact they make in our community is ongoing, and we have much to learn from them.

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About the author

Cherise Czaban

Cherise Czaban is the publisher of i4 Business magazine and the CEO of i4 Business LLC. She formerly served as vice president of business development for SCB Marketing, the previous publishers of i4 Business.

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