Publisher's Perspective

Results Begin with Intention

“There are no secrets to success. It is the result of preparation, hard work and learning from failure.”

Colin Powell

Many of us make resolutions as we begin the new year. In our personal lives, it may be to eat healthier, exercise more or learn a new skill. In business, we do the same but usually refer to them as part of our business strategy, such as improve customer service, launch a new product offering or make company culture a priority.

Often in business, the strategy begins with the why. We want to increase client retention and strengthen our partnerships, so we focus on improving customer service. We want to increase sales, so we launch new products. We want to increase employee retention and engagement, so we prioritize company culture.

Regardless of whether we are making personal resolutions or finalizing our business strategy, the key is to first know why we want this change. What is the impact it will have in our life or in our business? Secondly, we must make a plan for how we will make it happen. If we only define what we want, often what happens is what some define as insanity: doing the same thing but expecting different results. We must envision the results and be intentional to create the change we want to see.

This month we’ve highlighted companies in the agriculture industry. Each of them is a legacy or multigenerational business — something we often see in this type of industry. There were a number of commonalities in their stories. They talked of legacy, hard work, perseverance, diversification and relationships, just to name a few. You’ll read about how these companies were intentional in their growth and diversification, they were intentional about incorporating innovative practices, and they also know their why and have succeeded in passing that why, that passion, down through each generation.

I hope you enjoy reading these stories as much as we enjoyed writing them. They are stories about courageous individuals who believed in their dreams, persevered through difficult times, overcame challenges they faced, and diversified as the need arose.

Many don’t realize that agriculture is still the second-largest industry in the state of Florida — second only to tourism — so there is much we can learn from these legacy businesses that have stood the test of time.

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About the author

Cherise Czaban

Cherise Czaban is the publisher of i4 Business magazine and the CEO of i4 Business LLC. She formerly served as vice president of business development for SCB Marketing, the previous publishers of i4 Business.

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