“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our...
Tag - marketing
At their best, brainstorming sessions are a fun opportunity to share ideas and get the ball rolling on your next successful endeavor. At their worst, they...
Stories of Triumph, Teamwork and Tenacity Can Strengthen Your Brand Ever since the Olympics were the first broadcast on television in 1936 to a limited...
Marketing “Look for a way to lift someone up. And if that’s all you do, that’s enough.” — Elizabeth Lesser There’s been a lot of talk of the “new...
Our morning commutes, our grocery shopping trips, our workouts: There are plenty of moments in our day that we wish were a bit more stimulating. Still, these...
No matter how logical and calculated your approach to sales, the heart of every interaction is the relationship between you and your audience. And in order to...
I started my marketing career while in high school, writing descriptions of the floor covering merchandise to be featured in my father’s weekly newspaper ads.
The noise of marketing is at an all-time high and if measured in decibels, it would be louder than a jet engine during takeoff.
You wouldn’t dream of promoting your services among, say, the elderly, with a pitch that is full of slang and references you picked up from your kids.
I was speaking to a new business owner recently, when he began telling me the pure frustration he was having with how to successfully market his business.
