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CREDO Coffee: A Cause Based Charity

What happens when a person insists on ensuring their life counts, whether they are in the public, private or independent sector? That is where Ben Hoyer began, not to open coffee shops, but to intentionally live by a personal creed that states:

“Life is worth living, so I refuse to merely exist. I will pursue a life of meaning, purpose, joy and fulfillment.The world is not yet as it should be, neither is my city, neither am I. So I reject apathy and despair, believing I can make an impact for good and I am not alone.”

902A6675It is a purpose statement that should resonate with us all. It certainly does with the community he has built around Downtown Credo Coffee and Rally Makers. Their website carries this arresting statement: “You are making an impact around the world every day. The global marketplace has networked us all closer than we realize. The question is not, Do you have a global impact? but What sort of impact are you making?” In the quest to be a difference maker, the track Hoyer chose was something most of us are thoughtless about. Or we think about what we are having, versus where it comes from—coffee.

902A6621 (1)That desire took him to the remote and rugged hillsides of the Quiche region of Guatemala. This area, once ravaged by a 36-year civil war, now produces a treasure called Cafe de la Esperanza.

Grown and sun-dried at 3,500 to 5,000 feet, Cafe de la Esperanza is a sweet, citric coffee with balanced body and acidity. Each coffee plant is hand-cultivated and every bean is hand processed there. That is the product, but the purpose goes deeper.

Hoyer realized the business of coffee is not what it ought to be, could be or should be: often big companies reap huge profits, while growers and workers are exploited. Downtown Credo was the answer that empowered everyone and anyone to make an impact for good. They run a donation-only coffee shop in two locations, along with packaging coffee that people can use at home or in their business. The profits go to improving life for rural coffee growers and workers, as well as making an impact in our own community. The result has been a 400{bfd614f294d07c51b84c8dad33a56885001f0ed7300088ac66752d3246377d5a} revenue growth over the last few years.

Located at 706 W. Smith St. Orlando and also inside Florida Hospital, 550 E. Rollins St., Orlando


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i4 Business magazine has become one of the most trusted voices for and about the Central Florida business community. Each month through our print and digital platforms, we provide access to meet, to learn from and to learn about some of the incredible entrepreneurs and business leaders who are shaping our region.

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