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Promoting the Orlando Brand Year-Round

Fall events deliver fresh experiences to sustain Orlando’s tourism momentum

After the kids return to school and summer crowds dissipate, a different, more seasonal side of Orlando emerges. The cooler fall months are chock full of events designed to draw visitors from nearby drive markets, and Visit Orlando works closely with our member companies to promote activities such as dining, Halloween and outdoor festivals.

Doing so helps boost the traditionally slower fall season, sustaining our momentum on the heels of heavy summer visitation.

The fall season doesn’t just appeal to locals, though. It’s also a big hit with visitors, especially those who live within driving distance. Visit Orlando strategically targets travelers in southeastern “drive markets” like Atlanta, Jacksonville, Tampa and Miami, who typically want a shorter, yet always memorable, trip to Orlando.

These visitors appreciate the value-oriented hotel packages and attraction tickets available this time of year. They also boost our hospitality industry through events such as Visit Orlando Magical Dining, which is just wrapping up with a record 120-plus restaurants. By keeping interest in Orlando strong as seasonal visitation naturally ebbs and flows, our tourism industry generates the jobs and revenue that help support our economy. Promoting Orlando’s brand is a year-round effort, and our strategies change with the seasons, ensuring that our destination stays a perennial favorite for visitors near and far.

Visit Orlando strategically targets travelers in southeastern “drive markets” like Atlanta, Jacksonville, Tampa and Miami, who typically want a shorter, yet always memorable, trip to Orlando.

About the author

Visit Orlando

Visit Orlando

Visit Orlando is the only officially recognized sales and marketing organization for the Orlando and Orange County area. Their focus is promoting Orlando as one of America's great vacation and meeting destinations and providing comprehensive, unbiased information to all travelers.

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