The MORlando Challenge showcases our destination’s diverse offerings
(March 2020) – Ten years ago, Visit Orlando determined it would take 67 days to experience everything there is to do in Orlando. After a decade of growth, grand openings and expansions, it was time to update that number — and showcase the diversity and breadth of our destination. So we launched the MORlando Challenge, sending three Visit Orlando ambassadors (Tiffany, Kelley Jo and Carly) on a nonstop tour of theme parks, water parks, thrill rides, outdoor adventures, golf, shopping, art museums and much more. The final tally: Experiencing all that Orlando offers now takes 121 days, nearly double what it was a decade ago! Here is a small slice of what our team discovered:
Be Part of the Adventure Go along for the ride with our MORlando Challenge ambassadors on Visit Orlando’s blog, YouTube and Instagram channels, and see their video episodes and trip planning advice at visitorlando.com/morlando.
In the past decade, Orlando’s theme parks have all rolled out expansions and updates to keep visitors coming back for more. Our ambassadors took a whirlwind tour of the latest and greatest offerings at Walt Disney World Resort, Universal Orlando Resort, SeaWorld Orlando, LEGOLAND Florida Resort, Fun Spot America and Gatorland. From Star Wars: Galaxy’s Edge to The Wizarding World of Harry Potter™, Orlando’s spirit of innovation and adventure shines through.
A decade ago, Orlando didn’t haveThe Wheel at ICON Park™, SEA LIFE Orlando, the Orlando StarFlyer, Madame Tussauds Orlando, Topgolf, Andretti Indoor Karting & Games or Crayola Experience. Now, these attractions and many others offer fresh ways to play indoors and outdoors, providing even more options for a memorable vacation experience.
Beyond the parks, our ambassadors explored Central Florida’s pristine lakes and springs, spotlighted cultural gems like downtown’s Dr. Phillips Center for the Performing Arts and the Garden Theatre in Winter Garden, and window-shopped in distinctive spots like Winter Park’s Park Avenue and the Mall at Millenia.
Promoting Orlando’s Breadth and Depth
There’s always something new and exciting to explore
As our MORlando Challenge proves, our vibrant tourism community continues to evolve, adding innovative new experiences for visitors to enjoy. We’re a far more dynamic destination than we were a decade ago. And much larger too, as it now takes double the time (121 days!) to experience everything Orlando has
This helps us promote our destination as a place where anyone can create a memorable vacation, no matter their age, interests or budget. Whether someone visits every year or hasn’t been here since childhood, there’s definitely something new and fun waiting to be explored.
We have the world’s best and largest collection of theme parks and attractions, one-of-a-kind hotels and resorts, significant arts and cultural venues, sophisticated dining options, eco-tourism adventures, historic neighborhoods and more.
This variety adds to our appeal, making visitors want to come back again and again. In turn, our community benefits from tourism’s $75 billion economic impact.
In the spirit of our MORlando Challenge, I invite you to take another look at everything our destination has to offer. You might be surprised with what you find!