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Grennan Fender: Corps Values

Pictured front from left to right are Jed Grennan, Ken Scearce and Geoffrey Gallo. Pictured back from left to right are Ken Whittaker, Kevin Grullon, Chris Grim, Wayne Cooper, Mike Hess and Scott Stinard.

CPA Firm’s Growing Team Is Fun, Proactive, Professional and Collaborative

With roots extending back to 1975, Grennan Fender Certified Public Accountants and Advisors is proud to possess the tools and expertise of a veteran firm along with the enthusiasm and ambition of a startup company. Now in its third generation of owners, the firm is continuing to grow, with two recent acquisitions pushing it beyond the 50-employee mark.

One secret to Grennan Fender’s success is the way the firm works with clients — a time-proven formula of collaborating with them as partners while proactively advising them as experts.  Managing Partner Jed Grennan, who joined the firm as its seventh employee in 1980, says the philosophy is simple: A business relationship is like a marriage and should be nurtured, respected and valued. He admits he and the firm haven’t always gotten it right in years past. Every business encounters bumps along the way. But each experience has led to wisdom.

Another reason for the firm’s success is the way it treats its team members. Like many top-rated small businesses, Grennan Fender uses the Entrepreneurial Operating System (EOS), which keeps everyone focused on the firm’s vision. The firm provides its accountants with diagnostic and dashboard tools that help them be more proactive with clients. And in addition to offering competitive pay and benefits, the firm has a “fun committee” in place to ensure its team members enjoy their jobs.

Geared for Growth

During its 47-year history, the firm has seen its team expand and contract along with the economy. But the past several years have been about growth, and the firm is doing something right. This year the Orlando Business Journal ranked Grennan Fender the ninth-largest CPA firm in Central Florida.

“We look forward to a bright future indeed.” – Jed Grennan

Grennan Fender took a big step at the end of 2021 when it welcomed Winter Park CPA Ken Scearce and three of his team members into the firm. Scearce has practiced public accounting in Central Florida since 1974 and previously served as the managing partner of Winter Park firm Scearce, Satcher & Jung, P.A.

The merger has been a win-win. Scearce and his team bring specialties of income, estate and gift tax services into Grennan Fender, while Scearce’s clients benefit by having access to more resources, including international and specialty tax, outsourced accounting, audit and assurance services, and strategic advisory planning services.

Second Merger

Grennan Fender expanded again on January 1, 2022, when it officially acquired Melbourne CPA firm Whittaker Cooper, now known as Whittaker Cooper – A Grennan Fender Company. Principal Wayne Cooper has stayed with the firm.

The merger expands Grennan Fender’s presence on the Space Coast — a plus for Grennan, who grew up in Cocoa Beach. “In addition to the dynamic market presence we will enjoy, our combined firms share a family culture that makes us one of the best places to work,” Grennan says. “We look forward to a bright future indeed.”

Grennan Fender leaders say they’re open to more merger activity in the future, but the circumstances will have to be just right. Both recent mergers came after years of mutual admiration and courtship. “They feel like they were meant to be,” Grennan says. “It’s almost like high school sweethearts who separate to go to different places for college and then a few years later get back together and get married. They feel like the perfect fit.”

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About the author

Diane Sears

A career journalist, author and advocate for business growth, Diane Sears is the CEO, editor and publisher of i4 Business. She is also the founder and president of DiVerse Media LLC, which has handled content marketing projects including nonfiction books, white papers, executive speeches and scripts since 2000. She is co-founder of the nonprofit Go for the Greens Foundation, which helps connect women-owned and minority-owned business owners with growth opportunities internationally.

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