Women in Business Women's Inspired Leadership

Alyse Quinn | ATHENA NextGen Emerging Leader

Alyse Quinn always knew she belonged in the driver’s seat of her own career. “Before I even got to college, I knew I wanted to start my own agency. So everywhere I went, everything I did, it was always with this plan in mind.”

After graduating with her MBA, Quinn quickly set to work in a marketing and sales career at premier agencies including Saatchi & Saatchi NYC and RedSquare. It was ultimately a move to Central Florida that created the perfect opportunity to put that preparation into action.

“Having lived in other large cities, I have never experienced a community like the one here in Orlando,” she said. “We love the creative community here. I feel like we’re on this cusp of big things, and I can feel this wave coming over Orlando building this creative momentum.”

On the crest of that wave, she co-founded the creative agency Big Vision in 2014 with her husband, Joe Quinn. In the five years since, both Big Vision and Central Florida have continued to grow — and so has the agency’s team. Big Vision now has 20 team members, and Alyse Quinn serves as its partnerships director, connecting businesses with the right solutions: strategic communications, corporate rebranding, websites, videos and digital marketing.

The magnitude and speed of that growth has required Quinn to adapt quickly and learn as she leads — a balance she credits to those around her as much as herself, whether that be her coworkers, her client partners, or the members of her community. The relationships that make up her life also make up the core of her leadership philosophy.

As the founder of Women in Communications, as well as a member of ATHENA NextGen, the Junior Achievement of Central Florida board, the Women United steering committee of Heart of Florida United Way, City Year Orlando, and the Junior League of Greater Orlando, she has cultivated these connections with the help of other emerging and established women leaders.

“I’m always inspired by the power of one relationship,” Quinn said. “From just one introduction, I have seen incredible impact ripple across the community. It often starts from working together side by side in fundraising or philanthropic projects. To see these deeply rooted friendships grow from one opportunity to work together has been inspiring. We all get further when we work together.”

And that includes not just her fellow leaders, but a new generation. Quinn has worked with the Junior League’s MAGIC Committee, which stands for Mentoring Adolescent Girls to Inspire Change. Through this program, she mentors young incarcerated women at the Orange Regional Juvenile Detention Center who are awaiting sentencing or admission into treatment. It is the only comprehensive initiative of its kind in the state of Florida.

“We bring in speakers like gynecologists, victim abuse counselors, attorneys and human trafficking survivors to help them better understand themselves — to not just be more educated, but to be more empowered as females to know how to make the right choices,” she said.

As a graduate and now a leader of ATHENA NextGen, Quinn is part of a program that helps young women enhance their professional development skills through a series of eight leadership development sessions. The sessions are facilitated by prominent women leaders in Orlando and are based on the guiding principles ATHENA International Founder Martha Mertz outlined in her book ATHENA: Eight Principles of Enlightened Leadership.

Quinn is forging her own brand of leadership, reaching out to everyone in her community and walking side by side with them toward the future.

“We’re leaders because we’ve been bestowed with the honor of guiding people, and it’s all in how we do it,” she said. “My motto in life has always been to be a leader in service to others. That’s the essence of leadership. It’s not about serving ourselves, or about power and influence. We all leave a mark, and it doesn’t matter who you are or what you do — we all leave a lasting impact. Make it a good one.

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About the author

Meaghan Branham

Meaghan Branham is the managing editor for i4 Business, where she oversees the company’s digital media strategy, handles client relationship marketing for the print and digital magazines, and serves as one of the publication’s lead writers. A native of Brevard County, she splits her time between Central Florida and Nashville, Tennessee.

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